Average European consumer about to join the One did it community

June is the time for of holiday trips and this inspired the writer to pick up some facts about European mobility. Did you know that according to EUROSTAT average European Union citizen travels almost 10 000 kilometres by car, about 1 000 kilometres by bus and almost 1 000 kilometres by rail transport every year? This is altogether 12 000 kilometres and the figure does not even include air travel. To illustrate the travelled distance, 12 000 kilometres is approximately the distance as the crow flies from the northernmost point of Finland to Cape Town, the southernmost point of the African continent. Speaking about statistics, mobility is not the only issue that has kept us busy. We have also checked for example composition of average European diet, household energy use and also how strong is the desire for coffee and tea among Europeans.

At the end of summer we will provide test result of a fictitious average European consumer based on statistical data concerning consumers and households in European Union member states. This will enable users to compare their One did it test results with average European figures. At the time being we have consulted a wide range of reports and statistics and compiled a profile of this average consumer.

There will be another addition forthcoming to the test result page. The total result will be visualised so that it is possible to see what the most important sectors of your personal consumption are. We are sure this split of the total result into sections of housing, mobility etc. together with the reference of average consumer data makes it easier to get the whole picture of one’s own consumption behaviour.In the meantime One did it team wishes you a nice holiday season. We look forward to see you in One did it community in the autumn at the latest.