Skip the useless stuff, say no to freebies

Haven’t we laughed at the “free gifts” you are supposed to get when ordering something from the TV-shop. Bundle of useless products are told to offer value for your money. Really?

All sorts of gifts are also mentioned when you get a call from an enthusiastic salesperson. While listening you wonder if he is selling you the magazine or all the cosmetics, jewellery and stuff. If the gift is very stylish and you think the magazine is ok maybe you decide to make the subscription. At least you get the nice designer handbag if the magazine is no good.

Even if I try to be very conscious and say no thanks for gifts I honestly don’t need, it is not always easy. For instance when buying some cosmetics it is difficult to say no for samples you think are useful, well at least useful in a sense that cosmetic samples can be.

The freebies question was recently brought up by one of my friends in Facebook. She wrote on status update that she got some goodies from a bakery for free and raised the question why we are so happy about the things we get for free. While we are trying to figure out rational reasons for this very primitive behaviour the marketing agencies take a full advantage of all this. If the samples, gifts and freebies wouldn’t encourage us to buy more, there would be none of them available.

Basically there are two points why the rational person in me is irritated by the gifts. The first thing you come across when you are about to move and need to pack all your stuff. Many of those lovely gifts you find from the bottom of baskets and the back end of the closets, right behind a jacket you haven’t used for five years. You wonder why on earth you have accepted to take all this stuff even if you knew from the beginning that you would never make use of it. The next destination of all this stuff will be the recycling centre where customers wonder who in the first place decided to have an item like that. At some point, the lovely gifts will end at the landfill or incineration plant.

The second point is that even if the gift is ok, is the product itself something you’d really need? A good question to ask oneself is if you’d skip the gift, would you still buy the product?

My strategy is to let the salesperson to know that I don’t want the gift; I’m only interested about the real product. This also works on the other way round; if the original product is very poor you can say that the freebie doesn’t make it better. What is your strategy?