Where does all the stuff come from – the Story of Stuff

Have you already heard about the video called The Story of Stuff? Even the New York Times wrote a front page story about it. What is it all about? As the title of the film says, it is a story about the stuff we consume. What is actually needed along the lifecycle to produce, distribute and get rid of it? And even more importantly, why do we consume so much stuff?

The 20-minute well made film with clear and simple arguments illustrates well the material flows, pollution and social inequalities related to production, consumption and disposal of stuff. The video shows all the issues that are hidden from us when we go shopping. In that sense the idea goes hand in hand with the ecological backpack concept, make visible the hidden flows required to produce a certain item.

The point is that we don’t actually pay the full price for the products we buy. The externalities like environmental costs and inhumane working conditions of production are not included in the price tag. What is even more important in my opinion is the critique towards the consumer culture. The current pace of buying and getting rid of stuff is certainly not sustainable. Telling people not to consume is not very efficient if people really believe they need all the new gadgets, larger homes and so on. But when you realise how the needs actually created by the advertisements and the pressure of the consumer culture, it is much easier to ask oneself if the needs are real or not.

The SoS film has been widely used by teachers in the United States to supplement the traditional materials because of the lack of important information about pollution and climate change. When we have presented the One did it concept in conferences, every time people ask when our site will be available in other languages and how they could use the site and material for education purposes. We know that some teachers have already used our site on their classes but wanted to provide something more.

During the Finnish sustainable consumption campaign week (Nuukuusviikko) in spring 2009 we provided some material for schools and other interested organisations to arrange a simple contest to raise awareness about ecological backpack concept. At the moment we are working together with the UNEP/Wuppertal Institute Collaborating Centre on Sustainable Consumption and Production, CSCP on a pilot project for introducing some electronic material and new concepts to bring sustainable lifestyle issues to high school classes. The pilot project will start in September 2009 in Germany and Finland. The learnings will be presented in two conferences in Germany and Belgium before the end of the year. We look forward to launch the concept for a wider audience after the pilot phase. We’ll keep you updated about the developments.